Privacy Policy

Miru AI Beauty Scanner · Last updated July 5, 2026

Miru AI Beauty Scanner · Last updated July 5, 2026

This Privacy Policy explains how Miru AI Beauty Scanner (“Miru”, “we”, “us”) collects, uses, and protects your information when you use our iOS app (the “App”). By using the App, you agree to this policy.

Information We Collect

Photos you scan. When you photograph a product for analysis, the photo is resized and sent securely through our servers to our AI service providers — Google (Gemini) and, as a fallback, OpenAI — to generate your result. We do not store your photos on our servers, and they are never posted publicly, shown to other users, or sold. Photos are processed transiently, only to deliver your scan. Account information. You can sign in with Apple or Google. We receive a unique account identifier, your email address, and — depending on the provider — your name and profile picture. Sign in with Apple lets you hide your email. We use this to create your Miru account and keep you signed in. Your beauty profile. During onboarding you can share your skin type and skin concerns. This is stored on your device and in your account backup. If you have Premium, a short summary of your profile is included in AI requests so results can be personalized to your skin. It is never shared beyond that. Saved content. Your scan history, favorites, and lists are stored on your device. When you’re signed in, an encrypted-in-transit backup is stored on our servers (hosted on Cloudflare) so you can restore it after reinstalling or switching devices. Usage analytics. We use PostHog (hosted in the EU) to understand how the App is used. Events include things like scans completed (with the product’s name, brand, and category), your selected region, onboarding completion, and subscription events. Analytics are pseudonymous — we never send your name, email, or photos to analytics. Purchase data. Subscriptions are processed by Apple and managed through RevenueCat. We receive your subscription status (for example, trial or active) — never your payment card details. If you sign in, your subscription status is linked to your account so Premium follows you across devices. Device and technical data. A random device identifier and your IP address are used to prevent abuse of our AI service (rate limiting) and to keep the service reliable.

Community Feed

When you scan a product, only the product’s name, brand, and category may be added to an anonymous, aggregated popularity feed (“what the community is scanning”). Nothing about you — no photos, no account details — is included.

How We Use Information

To analyze products, find alternatives, and check product compatibility using AI. To personalize results to your skin profile (Premium). To back up and restore your saved data when signed in. To manage subscriptions and prevent fraud and abuse. To understand usage and improve the App.

Sharing

We do not sell your personal information. We share data only with the service providers that make the App work, and only as needed: Google & OpenAI — process scan photos and product details to generate AI results. Apple & RevenueCat — process payments and subscription status. PostHog (EU) — pseudonymous product analytics. Cloudflare — hosts our backend and your account backup. Apple / Google Sign-In — verify your identity when you sign in. We may also disclose information if required by law.

Data Retention

Your account backup is kept while your account is active. Scan photos are not retained after your result is delivered. Analytics data is retained in aggregate form. If you delete your account, your backup is permanently deleted immediately.

Your Choices & Rights

Delete your account in the App (Profile → Delete account) — this permanently erases your cloud backup and signs you out. Delete local data at any time from within the App. Manage or cancel your subscription in your Apple Account settings (Settings → Apple Account → Subscriptions). Control camera and photo access in your device Settings. Depending on where you live (including the EU/EEA under GDPR), you may have rights to access, correct, or delete your personal data. Contact us and we’ll help.

Children’s Privacy

The App is not directed to children under 13, and we do not knowingly collect personal information from them.

Changes to This Policy

We may update this policy from time to time. We’ll update the date above, and continued use of the App after changes take effect constitutes acceptance.

Contact

Questions? Email us at hello@christopher.no.

Miru Beauty Product Scanner

Miru Beauty Product Scanner

A friendly beauty product scanner for checking ingredients, routines, dupes, and your saved shelf.

A friendly beauty product scanner for checking ingredients, routines, dupes, and your saved shelf.

© 2026 Miru Beauty Scanner. AI analysis is informational and is not medical advice.